JOEJOURNEYS offers genuine advertising opportunities to reach and connect with a growing audience of travel addicts and enthusiasts.
Connected travellers are embracing new approaches to planning travel, and this is increasing influence by how they research and source information. Marketing channels like JOEJOURNEYS are now a natural source of travel inspiration – shaping ideas about where to go, where to stay, and how to get there. This means that airlines, hotels and holiday operators without a presence on the right channel may well not be considered at all.
Travellers are embracing new sources of advice and inspiration.
The right channels for delivering travel inspiration depends to a degree on the age of the travellers. Experienced travellers aged 25-35 use price focused sites to help them choose their destination. Younger travellers (up to age 25) favour blogs and travel content sites for inspiration, reflecting an appetite for more background on the places they plan to visit. Such variations demonstrate the need for travel brands to adopt tailored, integrated marketing strategies, covering blogs and travel verticals as well as price-focused publishers.
The focus is location based articles and listings based on the five major parts of the travel and tourism industry:
- Lodging Operations – hotels, bed & breakfasts, casinos, resorts, hostels, home exchanges etc.
- Transportation Service – flights, trains, buses, cars, bikes, ferries, cruises etc.
- Travel Activities – recreation, tours, entertainment, amusement parks, festivals, attractions etc.
- Food & Beverage – restaurants, bars, clubs, cafes, catering, diners etc.
- Retail (Shopping) – gift shops, souvenirs, markets, shopping centres etc.
Sponsor A Post Or Page
Promote your relevant product/service with a short promotional blurb 2-3 lines long.
Space for a variety of banner ad sizes is available on the homepage and on individual posts and pages, as well as in the sidebar of the website.
Add a post to promote your product or service and include up to 3 links back to your website. You provide the content and then I’ll publish it and promote it via my social media channels. (This type of post will be indicated with a small header at the top entitled ‘sponsored’)
Social Media / Press Trips
Promote a specific destination by inviting JOEJOURNEYS to visit and explore a particular city, region and/or country. Posts of my experiences during such a trip, as well as several articles and YouTube contributions to be placed directly on my site.
Invite me to visit/use your establishment or service, with consideration for unbiased review and posting on JOEJOURNEYS, as I retain all editorial control of the content. Alternatively I can enter a listing for small annual fee, where advertising space is available for banners, online listing, or sponsored editorial.
For all advertising and partnership enquiries please use the Contact Form