Joe Journeys offers genuine advertising opportunities to reach and connect with a growing audience of travel addicts and enthusiasts.
Travellers are embracing new sources of advice and inspiration.
Connected travellers are embracing new approaches to planning travel, and this is increasing influence by how they research and source information. Marketing channels like Joe Journeys are now a natural source of travel inspiration – shaping ideas about where to go, where to stay, and how to get there. This means that airlines, hotels and holiday operators without a presence on the right channel may well not be considered at all.
With an increase in mobile and tablet traffic, Joe Journeys is responsive on any device, delivering your ad to tech savvy travel enthusiasts who are seeking information on the go.
The right channels for delivering travel inspiration depends to a degree on the age of the travellers themselves. Many experienced travellers aged 25-35 use price focused sites to help them choose their destination. Younger travellers (up to age 25) favour blogs and travel content sites for inspiration, reflecting an appetite for more background on the places they plan to visit. Such variations demonstrate the need for travel brands to adopt tailored, integrated marketing strategies, covering blogs and travel verticals as well as price-focused publishers.
The main focus is location based articles and listings based on the five major parts of the travel and tourism industry:
- Lodging Operationshotels, bed & breakfasts, casinos, resorts, hostels, home exchanges etc.
- Transportation Servicesflights, trains, buses, cars, bikes, ferries, cruises etc.
- Travel Activitiesrecreation, tours, entertainment, amusement parks, festivals, attractions etc.
- Food & Beveragerestaurants, bars, clubs, cafes, catering, diners etc.
- Retail (Shopping)gift shops, souvenirs, markets, shopping centres etc.
Who Is My Target Audience?
- World-Wide Travel
- Independent Travel
- Adventure Travel
- Travel Planning
Sponsor A Post Or Page
Sponsor an upcoming post or existing page. Promote your relevant product/service with a short promotional blurb 2-3 lines long.
Space for a variety of banner ad sizes is available on the homepage and on individual posts and pages, as well as in the sidebar of the website.
Add a post to promote your product or service and include up to 3 links back to your website. You provide the content and then I’ll publish it and promote it via my social media channels. (This type of post will be indicated with a small header at the top entitled ‘sponsored’)
Social Media / Press Trips
Promote a specific destination by inviting an established travel blogger to visit and explore a particular city, region and/or country has to offer. Live-tweets and posts of my experiences during such a trip, as well as write several articles to be placed directly on my site.
To get listed invite me to visit/use your establishment or service, with consideration for unbiased review and posting on Joe Journeys, as I retain all editorial control of the content. Alternatively I can enter a listing for small annual fee, and advertising space is also available for banners, online advertising campaigns, or sponsored editorial.
For all advertising and partnership enquiries please use the Contact Form